At a DTC startup, I led the social media team to grow our following from a few hundred to over 120K followers.

Every week I ideated on refreshing, trendy new posts, dove deep into content creation for both static and video, collaborated with influencers, and spearheaded our one-of-a-kind strategy for over 20 product launches, the “reverse-hype.”

Below, you’ll see examples of:

• Thumb-stopping launch strategies with reverse-hype: teasing sneaker colorways in subtle ways several days before the actual launch to promote excitement and undeniable sell-out in minutes.

• Brand awareness announcements: long-form carousel posts that stand with our community and speak out on important current events.

• Evergreen posts: trendy creative and copy to engage our community.

• Partnership posts: collaborating with impactful brands, individuals, and organiziations to empower our brand image.