For programmatic, I prioritize short and punchy copy for full engagement. Whether it’s scripting a new video for CTV or a carousel of display banners, my copy invites a more conversational, fun tone of voice to achieve dynamic and impactful assets. 

For paid social, my copy sharpens into a more informative, formal tone of voice as our channels include Meta, Google, and LinkedIn. Both prospecting and retargeting assets work to educate our audiences while feeling approachable.