human writing
for real humans
As an NYC-based copywriter leading strategy and storytelling, I write conversational copy that converts.
At Justworks, I led nationwide brand campaigns and launched the first customer storytelling version in 2025. I managed the social media and editorial team at Clove to help the brand go viral with 9.2M impressions and become the #1 sneaker for healthcare.
From a DTC startup to B2B tech, I’ve owned language across every single channel, including paid/organic social, programmatic, video, email, SMS, out-of-home ads, product, and website.
Scroll to explore examples, or dive deep into case studies here.
Brand: Justworks
Leading: conceptualization, copy strategy, copy execution
Writing for: video, paid social, programmatic, CTV, YouTube
Collaborating with: creative, paid media, and key stakeholders
Special shoutouts to:
Ryan Howard, Creative Director
Yeojin Rhee, Brand Design Manager
Abby Bernard, Brand Designer
Zack Antell, Senior Motion Graphics Designer
Brand: Justworks
Leading: conceptualization, copy strategy, copy execution
Writing for: Justworks at South By Southwest, including coffee shop takeover, SxSW Expo, Education Expo, customer engagement events
Collaborating with: creative, events, field marketing, and key stakeholders
Special shoutouts to:
Ryan Howard, Creative Director
Gerard Zengal, Jr, Senior Advertising Designer
Zack Antell, Senior Motion Graphics Designer
Brand: Justworks
Leading: conceptualization, copy strategy, copy execution
Writing for: out-of-home in high-target cities nationwide, events, paid social, programmatic, video, website
Collaborating with: creative, paid media, events, customer success, customer support, producers, and key stakeholders
Special shoutouts to:
Ryan Howard, Creative Director
Gerard Zengal, Jr, Senior Advertising Designer
Zack Antell, Senior Motion Graphics Designer
Rona Padua, Producer
Esteban Acevedo, UX Designer
Brand: Justworks
Leading: conceptualization, copy strategy, copy execution
Writing for: out-of-home in high-target cities nationwide, events, paid social, programmatic, video, website
Collaborating with: creative, paid media, events, and key stakeholders
Special shoutouts to:
Gerard Zengal, Jr, Senior Advertising Designer
Yeojin Rhee, Brand Design Manager
Abby Bernard, Brand Designer
Zack Antell, Senior Motion Graphics Designer
Brand: Clove
Leading: conceptualization, copy strategy, copy execution, social strategy
Writing for: paid social, programmatic, organic social, video, website, product, out-of-home, events
Collaborating with: creative, customer support, social, content, and key stakeholders
Special shoutouts to:
Jordyn Amoroso, Chief of Brand
Chaereen P.ak, Brand Designer
Fiona McLaughlin, Motion Designer,
Wade Keller, Art Director
Breanne Furlong, Photographer
Caroline Adams, Events Coordinator
Brand: Clove
Leading: conceptualization, copy strategy, copy execution, social strategy
Writing for: paid social, programmatic, organic social, video, website, product, out-of-home, events
Collaborating with: creative, social, content, and key stakeholders
Special shoutouts to:
Clara Jones, N.P. and Influencer
Jordyn Amoroso, Chief of Brand
Chaereen P.ak, Brand Designer
Fiona McLaughlin, Motion Designer,
Wade Keller, Art Director
Breanne Furlong, Photographer
Caroline Adams, Events Coordinator
The Core Collection (2022)
Brand: Clove
Leading: conceptualization, copy strategy, copy execution, social strategy
Writing for: paid social, programmatic, organic social, video, website, product, out-of-home, events
Collaborating with: creative, social, content, and key stakeholders
Special shoutouts to:
Jordyn Amoroso, Chief of Brand
Chaereen P.ak, Brand Designer
Fiona McLaughlin, Motion Designer,
Wade Keller, Art Director
Breanne Furlong, Photographer
Caroline Adams, Events Coordinator
Aeros (2022)
Brand: Clove
Leading: conceptualization, copy strategy, copy execution, social strategy
Writing for: paid social, programmatic, organic social, video, website, product, out-of-home
Collaborating with: creative, social, content, and key stakeholders
Special shoutouts to:
Jordyn Amoroso, Chief of Brand
Chaereen P.ak, Brand Designer
Fiona McLaughlin, Motion Designer,
Wade Keller, Art Director
Breanne Furlong, Photographer
Caroline Adams, Events Coordinator
Coast to Coast (2021, 2022)
Brand: Clove
Leading: conceptualization, copy strategy, copy execution, social strategy
Writing for: events activations from LA, Miami, to NYC, paid social, programmatic, organic social, video, website, product, out-of-home
Collaborating with: creative, social, content, and key stakeholders
Special shoutouts to:
Jordyn Amoroso, Chief of Brand
Chaereen P.ak, Brand Designer
Fiona McLaughlin, Motion Designer,
Wade Keller, Art Director
Breanne Furlong, Photographer
Caroline Adams, Events Coordinator